Unveiling the Secrets: Top 13 Fun Facts About Marketing You Never Knew!

1. Green with Envy - The Marketing Power of Green

Call it green with envy, or perhaps a leafy desire: it turns out that the color green isn't just about the Benjamins, baby! In fact, green is often used in marketing to evoke feelings of nature, growth, and health, as evidenced by major brands like Whole Foods, Starbucks, and BP who cash in on their eco-friendly and wellness-focused hues.
Source => linkedin.com

2. New Coke vs. Classic Coke: Soda War Showdown

If you can't handle the fizz, stay out of the soda wars: In 1985, Coca-Cola tried to switch things up with "New Coke" and ended up poking the hornet's nest of passionate soda drinkers. The company faced 5,000 daily angry phone calls and a tidal wave of backlash for not realizing the emotional attachment to the original formula. Tail between their legs, just 79 days later, Coca-Cola executives announced the return of the beloved original recipe, which quickly trampled New Coke in sales and regained its sugary soda crown.
Source => history.com

Did you know that the famous phrase "A diamond is forever" was coined in 1947, after De Beers and the Gemological Institute of America revolutionized the industry with the 4Cs grading system in 1939? Discover more fascinating facts about pottery!

=> Fun Facts about Advertising

3. Emotional Peekaboo: Facial Recognition in Marketing

In the game of "emotional peekaboo," your face can't hide from the all-seeing eye of marketing wizards: Facial recognition technology has become so advanced it can now accurately identify emotional responses of consumers to content marketing campaigns on digital screens, allowing advertisers to optimize their tactics and deliver an enhanced user experience.
Source => getalfi.com

4. The Sweet Smell of Retail Success

Ever smelled a sale in the air? Retailers have, and they're scent-sationally exploiting it: By strategically placing scents within stores, they can boost retail sales by up to 11%, customer satisfaction scores by 20%, and even improve brand recall and recognition, all thanks to our remarkable olfactory system that can distinguish up to 10,000 different odors and recall smells with 65% accuracy after an entire year.
Source => shopify.com

5. Millennials: The "Pawsome" Pet-Parent Generation

Move over, cat ladies and dog dads: there's a new pet-master in town! Our dear millennial friends are taking the pet world by storm, scooping up paws and fins left, right, and center: Currently, 37 million millennials own pets, accounting for a whopping 57% of pet ownership in the United States, with an annual spending of $99 billion on their beloved animal companions and related products. Now that's what you call a generation of truly "pawsome" paw-rents!
Source => thezebra.com

6. Hot Wheels: From Toy Cars to Record-Breaking Stunts

When Hot Wheels decided to enter the real world, they brought their A-game and their best loop-de-loop track: In 2012, Team Hot Wheels made history at the X Games in Los Angeles, where professional drivers Tanner Foust and Greg Tracy drove two 3000lb cars through a sensational six-story (66-foot tall) double vertical loop, enduring up to 7gs of acceleration and reaching speeds of 48-52mph, successfully earning them a spot in the Guinness World Records.
Source => thekidshouldseethis.com

7. Big Tobacco Marketing vs. Anti-Smoking Programs

Step right up and place your bets, ladies and gents, for the ultimate face-off between Big Tobacco's marketing machine and anti-smoking crusaders: Brace yourself for the staggering truth! In the U.S., tobacco companies spend a whopping $20 on marketing for every $1 states allocate toward programs preventing smoking and assisting smokers to quit. This results in a jaw-dropping $9.6 billion annual expenditure on marketing by major cigarette and smokeless tobacco companies, dwarfing the mere $468 million budgeted by states for tobacco prevention and cessation programs in fiscal year 2016.
Source => tobaccofreekids.org

8. Facebook: The Advertising Champion of Cost-Effectiveness

Hold onto your hats, grandmas and grandpas, because Facebook is wheeling its way into advertising history: Boasting the lowest cost-per-thousand (CPM) in the biz, the social media giant has become the most cost-effective platform to build brand awareness and generate leads — something even your cherished heirloom soap can benefit from!
Source => getgenerations.com

9. Diamonds' Meteoric Rise to Stardom

Did someone say "historic marketing glow-up"? Diamonds used to be coal in the popularity race: N.W. Ayer ad agency devised a shimmering marketing plan for De Beers in the early 1900s, turning diamonds – once utterly unpopular with Americans – into a dazzling symbol of love, marriage, and luxury through strategic celebrity endorsements and ad campaigns, eventually carving out the "A Diamond Is Forever" slogan and transforming diamonds into a $72 billion-a-year industry.
Source => blog.hubspot.com

10. Mountain Dew's "Can"-tastic Las Vegas Wedding Giveaway

Forget tying the knot with your soulmate, Mountain Dew proposes declaring undying love to your "can"-mate: One lucky fan stands a chance of winning a Las Vegas wedding with Hard MTN Dew, including airfare, a two-night hotel stay, a ceremony at The Little Las Vegas Chapel, a reception, and a $1,000 cash gift through their "Hard Dew I Do" campaign.
Source => vinepair.com

11. Coca-Cola's Fizzy Connection with Santa Claus

Well, pucker my mistletoe and call me Rudolph! It turns out that Coca-Cola may have painted a jolly ol' Saint Nick red, but they didn't quite invent the soda-guzzling Santa we adore today: Artist Fred Mizen first showcased Santa Claus downing a frosty bottle of Coca-Cola in a 1930 advertisement, inspiring Coca-Cola to have artist Haddon Sundblom further develop the character based on Clement Clark Moore's poem from 1931 to 1964. So while Coke didn't create the modern Santa, they sure put some fizz in his step!
Source => coca-colacompany.com

12. Pepsi's Number Fever: When Marketing Turns Chaotic

Swipe right for riches: In 1992, Pepsi's "Number Fever" marketing campaign in the Philippines had the masses crushing on their bottle caps as if they held the winning lottery numbers. The thirst for fortune got too real: The promotion, promising instant wealth to those with matching three-digit numbers between their caps and a vault, led to frenzied buying and even a tragic stampede at a promotional event, ultimately leaving a bitter aftertaste for many Filipinos.
Source => bloomberg.com

13. Email Marketing: The Slam Dunk of Advertising ROI

Who knew email marketing was the LeBron James of advertising – scoring points and dunks like nobody's business: For every dollar spent on email marketing, businesses can expect a whopping 4400% ROI, raking in a cool $44 in return for each greenback invested.
Source => linkedin.com